SurroHub vs. STEPS
Both are built for surrogacy agencies, but they take different approaches. Here is a fair, side-by-side look.
The short version
Both are built for surrogacy agencies, but they take different paths. SurroHub is a modern, all-in-one SaaS platform built from the ground up for surrogacy, with a built-in AI assistant and branded portals. STEPS is built on the Zoho ecosystem and emphasizes owning your data and customizing the system, backed by decades of surrogacy experience.
Where SurroHub stands out
- Purpose-built, not a reskin — surrogacy workflows are native, rather than configured on top of a general-purpose CRM.
- Modern experience — a clean, current interface designed for the work.
- AI built in — an assistant woven into the platform, not a bolt-on.
- All-in-one — CRM, case management, messaging, documents, and portals together.
- Affordable and fast to start — designed to launch quickly without heavy configuration.
Where STEPS may fit
If owning a Zoho-based system, plugging into the wider Zoho app ecosystem, and configuring deep customizations are your top priorities — and you have time to set that up — STEPS is built around that philosophy.
| SurroHub | STEPS | |
|---|---|---|
| Foundation | Built ground-up for surrogacy | Built on Zoho |
| AI assistant | Built in | Add-on feature |
| Setup | Fast, low-config | More configuration |
| Best for | Modern all-in-one, quick start | Own-your-data, heavy customization |
Who should pick which
Choose STEPS if data ownership and deep Zoho-based customization matter most. Choose SurroHub if you want a modern, complete platform with AI built in that you can launch quickly — especially as a newer or growing agency.
How SurroHub handles it
Whichever you choose, here is what SurroHub does today.
- Four profiles, one place. Surrogates, intended parents, egg donors and matches each get a complete profile: stage and sub-steps, every answer, every document and message.
- An Operations tab on every profile. Checklist, documents, messages, calendar, notes, to-dos, referrals, scheduled campaigns and a full activity history, so nothing lives in an inbox or a spreadsheet.
- Workflows that run themselves. Tick a step and the next one starts, messages go out on their own, and late steps are flagged before anyone has to ask.
- Profile sharing. Intended parents browse the surrogates and egg donors you share in their portal; surrogates browse families on their phone, and say when one feels right.
- Profiles that build themselves. Surro lays out a polished profile from what is on file; you edit anything with a click and share it as a link or PDF.
- Live in about a week. Send your clients, contracts and workflows in any format; we import them and set you up, usually within a week of receiving everything.
See SurroHub for yourself
One modern platform for surrogates, intended parents, and donors — with branded portals and a built-in AI assistant.
Frequently asked questions
Is SurroHub or STEPS better?
Neither is universally better. SurroHub is a modern, all-in-one platform with AI built in and quick setup; STEPS is a Zoho-based system focused on data ownership and customization. The best fit depends on whether you prioritize modern simplicity or self-owned customization.
What is STEPS built on?
Per its own materials, STEPS is built on the Zoho ecosystem, which is part of its data-ownership and customization pitch.
Does SurroHub have AI?
Yes — SurroHub includes a built-in AI assistant designed for surrogacy work, rather than offering it only as a separate add-on.